Andy James

According to AdImpact, political campaigns and organizations are projected to spend a record 11.6 billion dollars on advertising during the 2025 and 2026 US election cycle. That is more money than any election cycle in American history.

Every political campaign asks voters to make a decision. Every commercial brand asks consumers to make a decision. The product is different, but the psychology is remarkably similar. So what actually makes a political voice sound trustworthy?