CAMPAIGN PERSPECTIVES
Opening Scene A voter is standing at the kitchen counter with a grocery receipt in one hand and an electric bill nearby. The television is on, but she is not waiting for a political commercial. In fact, she may be one of the voters most likely to tune it out. For campaign professionals trying to […]
According to AdImpact, political campaigns and organizations are projected to spend a record 11.6 billion dollars on advertising during the 2025 and 2026 US election cycle. That is more money than any election cycle in American history.
Every political campaign asks voters to make a decision. Every commercial brand asks consumers to make a decision. The product is different, but the psychology is remarkably similar. So what actually makes a political voice sound trustworthy?
